BAYÜLGEN, GUEST OF "TIME TO CHAT"
Izmir University of Economics Public Relations Club organized its first “Time to Chat” event with the participation of NEF Real Estate Sales and Marketing Director Hakan Bayülgen.
Hakan Bayülgen, one of the most talked about names recently, has been a guest of chat meeting organized as part of Faculty of Communication Department of Public Relations and Advertising- Applied Workshop in Marketing Communication course. Students showed a great interest to the event where Prof. Dr. Sevda Alankuş, Dean of Faculty of Communication and Asst. Prof. Dr. Ebru Uzunoğlu, Head of Department of Public Relations and Advertising also attended.
Bayülgen, who shared his knowledge and experience on Brand Positioning, Creative Branding, Sales and Marketing Strategies, said that the brands are competing in a blue ocean. Bayülgen indicated that there were 2 stages for brands to differentiate; either by designing a new product, or by making over the existing one.
After informing the students about his experience in the sector, Bayülgen answered the questions of the students.
Hakan Bayülgen, one of the most talked about names recently, has been a guest of chat meeting organized as part of Faculty of Communication Department of Public Relations and Advertising- Applied Workshop in Marketing Communication course. Students showed a great interest to the event where Prof. Dr. Sevda Alankuş, Dean of Faculty of Communication and Asst. Prof. Dr. Ebru Uzunoğlu, Head of Department of Public Relations and Advertising also attended.
Bayülgen, who shared his knowledge and experience on Brand Positioning, Creative Branding, Sales and Marketing Strategies, said that the brands are competing in a blue ocean. Bayülgen indicated that there were 2 stages for brands to differentiate; either by designing a new product, or by making over the existing one.
After informing the students about his experience in the sector, Bayülgen answered the questions of the students.
