‘TURKS PURSUE DISCOUNTS WHEN IT COMES TO SHOPPING’

Turks pursue discounts and make supermarket price comparisons when it comes to shopping. The “Consumer Logistics in Turkey” titled project, co-coordinated by Izmir University of Economics (IUE) Department of Logistics Management and Bremen University Department of Logistics revealed that consumers preferred supermarkets that are walking distance to their homes.
Consumers super market shopping habits were revealed at two phased research conducted by Asst. Prof. Dr. Işık Özge Yumurtacı, Lecturer at IUE Department of Logistics Management, students Begüm Çolak, Alirıza Demirelli, Kübra Göksü Köstepen, Ümit Irat, Serkan Tamer, Onur Tuna, and Prof. Dr. Herbert Kotzab, Head of Bremen University Department of Logistics and Research Assistant Jon Meyer. The first phase of the research compared shopping habits of Germans and Turks. It was stated that Turks went shopping without a shopping list and bought whatever they liked whereas Germans went on a more planned shopping. The second phase of the research focused on logistics activities of Turks in regard to super market shopping.  
Asst. Prof. Dr. Işık Özge Yumurtacı said that they did surveys on consumers. She stated the following:
“83% of the survey participants said that they purchased stuff on sale. Another 39% said that they visited at least two supermarkets to complete their shopping, whereas 37% said they had to go to other markets because they failed to find what they were looking for. 44% of them said that they chose the markets that were walking distance to their homes, and 41% used their vehicles to go shopping. 64% of the participants indicated that discount coupons had no effect on their shopping. 48% of them pointed that they made price comparisons between any two markets. 43% of those stated that they shopped based on brands, whereas 42% shopped based on the prices. 66% of them did not plan their shopping beforehand and 44% of them did not have a shopping list with them.”