Context: This meme is about how Lego turned things around in the early 2000s. In the late 90s they posted their first ever loss and had to cut over a thousand jobs. Then came Bionicle, a line of action figures that became a massive hit. By 2003 it made up about a quarter of Lego's revenue and helped pull them out of the red. The guy in the suit wearing a Bionicle mask is basically saying "I saved the company." Link to article

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