Netflix rolls out a new ad metric called monthly active viewers, or MAV, and says it has 190M such viewers in the 12 countries where it offers an ad tier
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Netflix Claims 190 Million Ad-Tier Viewers Worldwide Under New Metric
Netflix is rolling out a new advertising metric it calls monthly active viewers and claiming it has 190 million of those viewers on its ad tier.
The Hollywood Reporter (www.hollywoodreporter.com)
-
This post did not contain any content.
Netflix Claims 190 Million Ad-Tier Viewers Worldwide Under New Metric
Netflix is rolling out a new advertising metric it calls monthly active viewers and claiming it has 190 million of those viewers on its ad tier.
The Hollywood Reporter (www.hollywoodreporter.com)
yazdı Son düzenleyen: [email protected]Ah, the old create your own metric to make yourself look good plan.
MAV takes the number of users who have watched at least one minute of ad-supported programming on the streamer and multiplies that by the average number of people in a household (based on its internal research).
